Insights

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.

White gold or yellow gold? 585 gold or 750 gold? Upon entering the best luxury jewellery stores in the centre of Milan you are faced with a wide range of different jewellery, made with a wide range of different precious materials. In most cases, gold stands out, in its many different guises. The most famous types are undoubtedly white gold and yellow gold. These are two very common terms, which we are all familiar with, and which almost everyone knows how to recognize without much difficulty. But what is the real difference between yellow gold and white gold? Which aspects of the production of these materials determine such a clear difference in colour?

When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future. 

The Oyster Perpetual Explorer and Oyster Perpetual Explorer II evolved from Rolex’s deep involvement with exploration. They go where few people venture. The brand was able to test these watches in real life by equipping polar, mountaineering and caving expeditions over many years. Some of the world’s most intrepid explorers, mountaineers and scientists took these watches to places that tested their reliability in the toughest conditions.

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of world tennis, Rolex has been associated with this event since 2018. As a vital partner of tennis, Rolex has been Official Timekeeper of the US Open since 2018.

If the timepiece you wear on your wrist is a diver’s watch, or a water-resistant watch, the thought of diving into the sea, enjoying a moment of relaxation and fun, is certainly one of the most frequent in the summertime. But how to properly care for your watch in contact with water?   With the arrival of the summer season, the chances of your timepiece getting wet are more frequent: swimming, diving, snorkelling, sailing, surfing, etc., wherever you want to spend your holiday, it is good to leave with the knowledge of whether or not you have a diver’s or water-resistant watch.

The Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, archetypes of the divers’ watch, epitomize the historic link between Rolex and underwater exploration.

The Trilogy ring is one of the most famous and desired rings for women. There are many variations that this ring has taken on over time. They vary according to the size of the stones (usually all three are of equal size). The most common trilogy rings are those in which the central stone is larger than the side stones.

Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final tournament that make up the men’s annual Majors. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.

The company founded in 1884 by Greek silversmith Sotirios Boulgarious is one of the most important contemporary luxury brands and Rome established itself as the centre of its early and current popularity.

There are gems that are desired for their value and there are gems that are desired for their colour, which is absolutely unique: among these is the Aquamarine. This beautiful gemstone has seen its popularity grow in the jewellery market because of its blue colour and strong symbolic meaning: Aquamarine means ‘Water of the Sea’ in Latin, and like the sea it represents euphoria and relaxing calm; it encourages letting go of feelings, cleansing the mind of negative thoughts.

I believe that few discoveries have had the power to change perspectives, habits, tastes, and perceptions in the measurement of time as the introduction of quartz in the movement of a watch. Throughout my career as a salesman, I have been confronted with these questions “how does a quartz movement work?“, “why buy a quartz watch?“, “what is the difference between a mechanical and a quartz movement?“, “is a mechanical movement better or a quartz movement better?”. I could continue with many more questions. It all stems from the fact that the introduction of this technology in watchmaking has dealt a blow to what seemed to be an immune field. At first it created interest, curiosity, a lot of ‘buying fever’, then it left a lot of confusion. Am I exaggerating? Perhaps a little. A little history.