News

Andrea Casalegno is one of the youngest and most effective popularisers in the industry. Volcanic and enterprising, with his IamCasa format he talks about watchmaking in a dynamic and direct way. We welcomed him in our new Hublot boutique in Via Verri: these are his impressions.

In anticipation of the next Milan Fashion Week, dedicated to women’s fashion, let’s take a look at the trends and novelties for men presented in January on the Milanese capital’s catwalks. The differences between men’s and women’s clothes are getting thinner: skirts, trouser skirts, one-shoulder dresses and long jumpers that become real dresses. These are just some of the details of the Milan Fashion Week shows, but there is no shortage of timeless garments such as dolce vita jumpers, made with fabrics that do not imprison shapes, enhancing the personality of the look. Monochrome triumphs, with functional and elegant garments. But it is the attention to detail and accessories that captures the attention of the industry. During the Milan Fashion Week shows, garments were presented in harmony, but also in contrast, with watches and smartwatches, with precious bracelets and original cufflinks in both materials and form. While garments are now genderless, accessories have a definite character, representing a real meeting point between different generations and lifestyles: and the wrist is in the foreground.

The data of F.lli Pisa such as the name, the brand, the logo, the forms, the invoices, the VAT number were used in an attempt to perpetrate a scam against a customer interested in buying a watch via the internet, through a false IBAN code not attributable to the Company. In order to avoid any fraud, F.lli Pisa invites the public not to make any payment before verifying the correctness of the data on the official channels of Pisa Orologeria such as: the website www.pisaorologeria.com; the e-mail addresses indicated on it, the official pages of Linkedin, Instagram and Facebook using only the links therein. F.lli Pisa filed a complaint with the judicial authorities so that those responsible for the fraud are prosecuted and will take every initiative to protect customers and the Company. All sensitive data relating to our customers have not been the subject of these fraudulent incidents. It is possible to contact F.lli Pisa at the e-mail address pisamail@pisaorologeria.com for further information. F.lli Pisa S.r.l.

The Swiss watchmaking brand crowns an important openings’ season with its new Boutique in Milan inside the Pisa Orologeria Flagship Store. The ribbon cutting ceremony, with the presence of Hublot’s CEO Ricardo Guadalupe,  took place in occasion of the exhibition dedicated to the TheArtOfFusion, open to the public until November 27th. A special evening with international guests celebrated the Brand, the partnership with Pisa Orologeria and the street art of Tvboy.

“Time is…”, realised with the images of Thomas Danthony, is an homage to time with its different variations: a precious gift, love, business and the city of Milan, which since 1940 has been hosting Pisa Orologeria, the reference point for high watchmaking in Italy. Watches are presented as archetypes and accessories which become protagonists of special moments, illustrated as universal subjects, overlooking details. The campaign alludes to poster designing of early twentieth century, when Marcello Dudovich and many artists sketched elegant men and women for avant-garde brands of the time period. The French illustrator has been chosen as he’s been able to represent a gesture and an atmosphere with a minimum number of elements, with delicate and extremely contemporary traits, using the distinctive colors of Pisa Orologeria’s identity. The multi-subject campaign will be spread on the main communication media: printing, web and maxi postings.

Until August 30th, PISA Orologeria invites you to test the waterproofing of your ROLEX watch* free of charge.With a few minutes-test, you will be able to verify the perfect water tightness of your watch, just before your summer holidays.If necessary, a maintenance service will be offered with a favourable rate and a shorter time frame.Our watchmakers are at your disposal at Pisa Orologeria Boutique Rolex, via Montenapoleone 24, from Monday to Saturday from 10.30 am to 7 pm, Sunday from 11 am to 01.30 pm and from 14.30 to 7 pm. *Vintage watches, Cellini and Deepsea collections not included. Tel +39 02 76317726 Mail to: information@pisaorologeria.com

Pisa Orologeria is glad to announce that Dietrich will be distribuited at the Flagship store in via Verri 7, Milan. Since 1993, Emmanuel DIETRICH has been creating and developing wristwatches for the most famous horological brands.Coming from the field of design, and treasuring its specific approach (a quest for the perfect balance between esthetics and practicability) he decided to launch his eponym horological brand, DIETRICH in 2010. Established in the heart of Switzerland, close to its vibrant metropole Zürich, DIETRICH proposes unique timekeepers whether in terms of design, functions, manufacturing and or in regards to the selection of materials. Reflecting the inner world of designer Emmanuel DIETRICH, these timepieces are a unique mix of the notions of “body” and “time”. “I’ve always regarded the watch as an extension of the human body. A living presence on the wrist ; a delicate organ that measures our time.Its mechanical movement echoes the pulses of our beating heart, its tiny parts are moving calmly and with a peaceful regularity. It is a living, reassuring object that completes us and links us all together by the time we all share. I’ve always dreamt of a timekeeper made in the image of the body it completes, strong yet soft, complex yet singular. Like a tiny organism, a warm companion we want to cuddle with.”

Aurora Penne, historical Turin brand born in 1919, present in 50 countries, is a symbol of the Made in Italy luxury in all over the world, from July 2016 enters in the field of Haute Horlogerie with an exceptional partner: Pisa Orologeria, an historic company, active since 1940, with an important expertise in the luxury sector. It will be the High Range collection to represent the Aurora brand in Pisa Orologeria. Limited edition pens, made of gold, platinum, diamonds and precious stones, are real jewels with which to write in the most important moments of life. Collectibles, specifically designed for Italian and international collectors who are looking for the uniqueness of an entirely “be spoke” product. Following the lead of the Verona family for four generations involved in the writing world, the Aurora brand is the only company in the industry to build every part of the pens in Italy within their establishment, keeping intact a craftmenship and design tradition that has always characterized all the pens produced.