Patek Philippe
Alessandro Bucchi
Marketing & Communication Manager
4月 2022

April 2022

This April opened on the wave of Watches and Wonders. After years of “virtual” trade fairs, we finally got back to discovering and trying out the latest products on our wrists, exchanging opinions with colleagues and enthusiasts over a plate of fondue and a good glass of wine. Together with the watches, we rediscovered that convivial atmosphere that no conference call can ever replace and that is one of the most beautiful aspects of any trade fair. You will have already had a chance to admire the novelties presented; digital previews via social networks are now a constant feature that allows the general public to take part in this convention. Mixing the physical event with a digital echo is the winning formula, a balance that enables better communication to different audiences at the same time. Over the last few years, communication and the posture of the entire industry have changed gears, moving closer and closer to the digital natives to the point of borrowing some of their vocabulary and character. This new language has gradually filtered into the product development departments, bringing them closer to the end customer, who is making his opinion heard directly and without filters. The innovations presented this year are, in part, the result of this new context, in which the distance between supply and demand has narrowed considerably. In short, young people, whom some considered a lost cause on the altar of the smartwatch, are drawing closer to haute horlogerie. As proof of this generational transition, there were many new faces at the fair. We are sure that this injection of new energy will contribute positively to the evolution of the entire sector.

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