Patek Philippe



Cookies are small text files that a web server places on a visitor’s browser where they are stored before being retransmitted back to the same sites on your next visit.

Cookies are used for different purposes: execution of authentication information, monitoring sessions, storing specific configurations of information about users who access the server, storage preferences, profiling, etc.

For more information about cookies and their general functions, visit an informative website such as For more information on the Italian legislation regarding cookies


Cookies can be distinguished according to their purpose (technical vs profiling) or according to their domain of origin (first-party cookies vs third-party cookies).

a) Technical Cookie

Technical cookies are those used for the sole purpose of carrying out the transmission of certain information on an electronic communications network or as strictly necessary for the provider of an information service to provide services requested explicitly by the subscriber or user.

Cookies can be divided into browsing or session guaranteeing normal navigation and use of the website (allowing, for example, a purchase or authentication for access to restricted areas).  Analytics cookies, similar to technical cookies, help website owners measure how users interact with content, together with the number of users and how they visit the website. Functionality cookies remember choices made by the user (such as language preference, products selected for purchase) in order to improve service. This type of cookie does not require prior consent from the user.

b) Profiling Cookies

Profiling cookies are designed to create user profiles and offer content in line with the user’s interests or send messages / targeted advertisements. To install this type of cookie a prior consent from the user is required.

c) First Party Cookies

First-party cookies are placed on a user’s computer by the website visited.

d) Third Party Cookies

Third-party cookies are placed on a user’s computer by a website other than the one that the user is visiting.


a) Navigational Cookies

Cookies are required to allow navigation of the website, to improve the performance and for the use of certain products and services such as access to restricted areas. They store the user’s preferences in order, for example, to keep track of the chosen language or if the user has given consent to use cookies.

b) Statistical or Analytics Cookies

These cookies are used to track the performance of the website, for example, to know the number of pages visited or the number of users who viewed a particular section. The analysis of these cookies generates anonymous and aggregated statistics. They are useful for possible amendments and improvements to the website.


Our website uses the following first party technical cookies:








Type of cookie: navigational / technical


Our website uses certain services that install third-party cookies on the user’s computer. Theses cookies fall under the direct and exclusive responsibility of the third party manager. To give or refuse consent (where required) it is necessary to access the third party’s website or the website to get information on how to delete and/or manage cookies according to the browser used and to manage preferences about profiling third party cookies.

If the user does not wish to receive third-party cookies they can, through the links listed below, access information and the forms to manage them.

Google Analytics

Google Analytics is a service that provides statistics and basic analytical tools for search engine optimization and marketing purposes. The information stored does not contain the identity of the users.

Our website uses IP masking which uses only the geolocational part of an IP address.

Type of cookie: Technical / Analytics

For more information:

To disable Google Analytics, run "Opt-out":


The operating modes and options to limit or block cookies can be managed by changing the settings on the user’s Internet browser. Many Internet browsers are initially set to accept cookies automatically but the user can change these settings to block cookies or to be alerted whenever cookies are sent to their device.

There are several ways to manage cookies. Please refer to the instruction manual or the help screen of your browser to learn how to adjust or change the settings. The user can change the default configuration and disable cookies (i.e. block them permanently) by setting the security level higher.

Here below are links to manage cookies in the following browsers:





If the user utilizes different devices to access this website such as smartphone or tablet the user must ensure that every browser on each device is adjusted to reflect their preferences for cookies. To remove cookies from the Internet browser of your smartphone/tablet refer to the manual of the device.


While navigating on the Rolex section of our website, some cookies are controlled by ROLEX SA which applies the following Cookies Policy.

Click here to change your consent preferences